Moloco processes $2B+ in ad spend across 2 billion daily users. Cloudflare's developer platform brings real-time bidding, ML inference, and ad creative serving to 330+ global PoPs -- eliminating GCP egress costs and slashing latency for every impression.
Founded by YouTube's first ML monetization engineer, Moloco democratizes big-tech advertising AI for every business.
Performance advertising platform reaching 2B+ daily users across 3M+ independent apps. AI-powered user acquisition, retargeting, and monetization for app marketers worldwide.
AI-powered onsite advertising for major retailers and marketplaces. Real-time deep learning models deliver personalized, high-ROAS sponsored product ads that blend seamlessly with the shopping experience.
The first AI-native full-funnel ad stack for large streaming and CTV providers. Performance marketing campaigns, live event ad concurrency, and automated budget pacing at scale.
Direct integration SDK for app publishers to improve monetization. Enables direct demand from Moloco's advertiser network with higher fill rates and eCPMs.
Drive measurable app installs and outcomes from the TV screen. Bridge the gap between CTV advertising and mobile performance with ML-powered attribution.
Campaign Management, Reporting, and Event Tracking APIs. Programmatic access to create campaigns, pull performance data, and integrate event signals at scale.
Replace centralized GCP workloads with globally distributed, zero-cold-start compute -- purpose-built for real-time bidding, ML inference, and creative delivery.
Concrete opportunities where Cloudflare's developer platform solves real ad-tech engineering challenges at Moloco's scale.
Moloco processes billions of bid requests daily across global ad exchanges. Each request has a ~100ms timeout. Centralizing bid logic in GCP regions adds unnecessary network latency.
Moloco serves ad creatives (images, video, playables) billions of times daily. Cloud storage egress fees scale linearly with impression volume -- a major cost driver at Moloco's scale.
Moloco's deep learning models power CTR prediction, conversion optimization, and bid pricing. Running these in centralized GPU clusters adds latency to time-sensitive bidding decisions.
Moloco Commerce Media powers onsite ads for major retailers. Each product listing page requires real-time personalized ad decisions based on shopper behavior, inventory, and advertiser bids.
Moloco Streaming Monetization needs to handle massive ad concurrency during live events -- millions of simultaneous ad requests during a single broadcast with strict latency requirements.
Moloco's Campaign Management, Reporting, and Event APIs serve 250K+ advertisers globally. API latency directly impacts advertiser experience and adoption of self-serve campaign tools.
How a bid request flows through Cloudflare's edge -- from ad exchange to impression, in under 12ms.
Concrete cost and performance advantages for Moloco's infrastructure at scale.
Traditional cloud storage charges $0.12/GB for egress. At Moloco's scale of billions of creative serves, this is a massive recurring cost. R2 has zero egress fees -- ever. Store and serve ad creatives without worrying about bandwidth bills.
Traditional serverless platforms have 500ms-5s cold starts. In programmatic advertising, every millisecond matters. Workers start in under 1ms, consistently -- no warm-up pools, no over-provisioning.
Major clouds offer ~40 regions. Cloudflare has 330+ PoPs. For real-time bidding, compute proximity to ad exchanges matters. Run bid logic, ML inference, and creative delivery at the edge nearest to every exchange.
No Kubernetes clusters to manage, no autoscaling configs, no node pool sizing. Workers scale to millions of requests automatically. Ship ad-serving logic as code, not as infrastructure.
Cloudflare is SOC 2 Type II, ISO 27001, and GDPR compliant -- matching Moloco's existing compliance posture. Data residency controls ensure ad data stays in the right jurisdictions.
Ad tech APIs are frequent DDoS targets. Every Workers request is protected by Cloudflare's DDoS mitigation, WAF, and Bot Management -- no additional infrastructure or configuration required.
Let's discuss how Cloudflare's developer platform can power Moloco's next phase of planet-scale growth.